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Television is usually viewed as a form of entertainment, but recently it's taken on an additional role as another way of allowing banks to offer their services. IP TV Banking is about exploiting the television’s existing reach into households as a viable banking service delivery channel. The commercial applications that can be further built on top of this platform could enable users to perform IP TV banking operations such as paying for tele-shopping, making bill payments, checking account balance inquiries, transfers and user alerts.
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